Privacy policy

Privacy Policy

Effective date: 21 July 2026

This Privacy Policy explains how Saxena Horizon Collective Private Limited, a private limited company trading under the brand name Aditi Sweets, collects, uses, stores, shares and protects personal data when you visit or use www.aditisweets.in, create an optional customer account, place an order, contact us, subscribe to communications or otherwise interact with us.

In this policy, "Aditi Sweets", "we", "us" and "our" refer to Saxena Horizon Collective Private Limited. "You" and "your" refer to the individual whose personal data is processed.

This policy applies to the website and online services operated by us. Orders or interactions through a third-party marketplace, delivery application, social media service or payment service may also be subject to that third party's privacy policy.

1. Who we are and responsibility for personal data

Saxena Horizon Collective Private Limited determines why and how personal data is processed for the activities described in this policy. Under applicable data-protection law, we may be referred to as a data fiduciary, data controller or similar responsible entity.

Our privacy and grievance contact details appear in Section 21.

2. Personal data we may collect

Depending on how you interact with us, we may collect the following categories of personal data.

Identity and contact information:

  • Full name;
  • Email address;
  • Telephone or WhatsApp number;
  • Billing address;
  • Delivery address; and
  • Recipient name and contact details supplied for a gift or delivery.

Order and transaction information:

  • Products ordered;
  • Order value;
  • Discounts or promotional codes;
  • Gift messages and delivery instructions;
  • Order, invoice and transaction reference numbers;
  • Payment and refund status;
  • Delivery status;
  • Cancellation, replacement and refund history; and
  • Information concerning complaints or quality claims.

Customer account information:

  • Account identifier;
  • Login or authentication information;
  • Saved addresses;
  • Order history;
  • Account preferences; and
  • Account activity.

Payment-related information:

  • Payment method category;
  • Transaction reference;
  • Payment status;
  • Limited or masked payment information made available by the payment provider; and
  • Fraud, risk or verification information relevant to a transaction.

Complete payment credentials are generally entered into and processed through Razorpay, the relevant bank, card network, UPI service or other financial institution. We ordinarily receive transaction status, reference information and limited payment details needed to administer the order. We do not ask customers to disclose a card PIN, CVV, UPI PIN, banking password or one-time password by email, telephone, WhatsApp or social media.

Customer-service and enquiry information:

  • Emails, calls and WhatsApp messages;
  • Contact-form submissions;
  • Wedding, corporate, bulk and customised-gifting enquiries;
  • Complaint and grievance submissions;
  • Photographs or videos submitted to support a damage or quality claim; and
  • Other information voluntarily provided when communicating with us.

Allergy and dietary information:

You may voluntarily provide allergy, ingredient or dietary information in an order note, enquiry or customer-service message. We use this information only to respond to the enquiry, assess whether an order can be fulfilled, provide relevant customer support or address a food-safety concern. We do not use allergy or dietary information for advertising or audience profiling.

Marketing and preference information:

  • Marketing subscription status;
  • Preferred communication channel;
  • Records of consent, withdrawal and opt-out requests; and
  • Engagement with promotional communications.

Website, device and usage information:

  • Internet Protocol address;
  • Browser and device type;
  • Operating system;
  • Device and online identifiers;
  • Approximate location derived from network information;
  • Pages viewed and links selected;
  • Products searched, viewed or placed in a cart;
  • Referring website or campaign;
  • Date and time of access;
  • Checkout and purchase events; and
  • Cookie and similar technology identifiers.

3. Information about gift recipients and other persons

Where you provide another person's name, address or telephone number for a gift, delivery or enquiry, you should ensure that you are authorised to provide that information and that the person reasonably understands that it will be used for the relevant delivery or communication.

We will use recipient information only for purposes connected with the order, delivery, customer support, safety, fraud prevention or legal compliance. We will not add a gift recipient to promotional marketing merely because their details were supplied for delivery.

4. How we collect personal data

We may collect personal data:

  • Directly from you when you browse, place an order, create an account, subscribe, complete a form or contact us;
  • From a person placing an order or making an enquiry on your behalf;
  • Automatically through cookies, pixels, server logs and similar technologies;
  • From Shopify and applications or services connected to our Shopify store;
  • From Razorpay, banks, payment networks and fraud-prevention providers;
  • From courier, local-delivery and address-verification providers;
  • From email, SMS, WhatsApp and customer-support providers; and
  • From social media or other third-party services when you choose to interact with us through those services.

5. How and why we use personal data

We may use personal data to:

  • Receive, verify, accept, prepare, pack and fulfil orders;
  • Process payments, refunds, replacements, invoices and transaction records;
  • Arrange delivery and provide order or tracking updates;
  • Communicate with customers and recipients concerning an order;
  • Create, authenticate and administer optional customer accounts;
  • Respond to enquiries, complaints, grievances and food-safety concerns;
  • Investigate damaged, missing, incorrect, unsafe or fraudulent orders;
  • Prevent fraud, unauthorised transactions, misuse and security incidents;
  • Maintain and improve our website, products, packaging and customer service;
  • Measure website traffic, performance and ecommerce activity;
  • Send promotional email, SMS and WhatsApp communications where you have opted in or where otherwise permitted by law;
  • Send festival, gifting, product-launch and abandoned-cart or abandoned-checkout messages where permitted;
  • Maintain tax, accounting, company, consumer-protection and food-safety records;
  • Establish, exercise or defend legal claims;
  • Comply with legal obligations, regulatory requests and lawful orders; and
  • Manage a genuine merger, restructuring, financing or sale of all or part of the business.

We seek to collect and use only the personal data reasonably required for these purposes.

6. Consent and withdrawal

Where consent is required, we will seek it through a clear affirmative action. You may withdraw consent for optional processing by contacting us or using the relevant unsubscribe or privacy control.

Withdrawal does not affect processing that occurred lawfully before withdrawal. It also does not prevent us from processing information that remains necessary to fulfil an order already placed, provide a requested service, maintain legally required records, prevent fraud, resolve a dispute or comply with applicable law.

7. Guest checkout and optional customer accounts

Customers may place an order as a guest or create an optional customer account where that feature is available.

An account may be used to view order history, save addresses or access other account features. You are responsible for keeping account access information secure and for notifying us promptly if you suspect unauthorised account activity.

You may request closure of an account by contacting support@aditisweets.in. Closing an account does not require us to delete order, invoice, payment, complaint or other records that must be retained for legal, security, fraud-prevention or dispute-resolution purposes.

8. Shopify and Shopify Network Intelligence

Our online store is hosted by Shopify. Shopify processes personal data when you visit the website, use store features, create an account or make a purchase. This processing supports hosting, storefront functions, checkout, security, fraud prevention, analytics and other ecommerce services.

Shopify Network Intelligence is enabled for our store. When this setting is enabled, Shopify may securely use information from customer interactions with our store together with information from interactions with Shopify and other Shopify merchants to generate insights and provide advanced services. These services may include improved products and personalisation, improved store performance, security and fraud prevention, and more effective advertising or marketing measurement.

Information may be shared with Shopify and relevant third parties, including parties located in other countries, to provide these services. Your choices made through our cookie banner, applicable privacy controls or Shopify's privacy portal may affect Shopify's use of information for non-essential or advertising purposes.

For more information about Shopify's processing and your choices, please review:

9. Razorpay and payment processing

Online payments are processed through Razorpay and the relevant banks, card networks, UPI services or other financial institutions.

Razorpay and those financial providers may collect and process identity, contact, device, transaction, payment, risk and verification information to authorise payments, prevent fraud, process refunds, meet regulatory obligations and provide payment services.

Razorpay's handling of buyer personal data is described at: https://razorpay.com/buyer-privacy-notice/

Payment providers act under their own legal and regulatory responsibilities. Their privacy notices and terms may also apply to the information they process.

10. Shopify Analytics and Google Analytics 4

We use Shopify Analytics and Google Analytics 4 to understand website traffic, customer journeys, product interest, checkout activity, sales performance and website reliability.

These analytics services may receive online identifiers, cookie information, device and browser information, approximate location, referral information, page interactions and ecommerce events. We use the resulting reports to improve website navigation, products, merchandising and customer experience.

Google's handling of information is described in its Privacy Policy: https://policies.google.com/privacy

Analytics cookies and similar technologies are controlled through the cookie banner and available browser or device settings where consent or choice is provided.

11. Cookies and similar technologies

Cookies and similar technologies may be used to:

  • Operate the website, cart and checkout;
  • Maintain security and prevent fraud;
  • Remember preferences and account sessions;
  • Measure traffic, performance and purchases;
  • Understand how visitors use the website;
  • Support personalisation; and
  • Measure or improve marketing where permitted.

Essential cookies are required for functions such as security, cart operation, checkout and account access. Blocking essential cookies may prevent the website from working correctly.

For all visitors, we intend to provide a cookie banner or preference tool that allows a visitor to:

  • Accept non-essential cookies;
  • Reject non-essential cookies; and
  • Manage cookie preferences.

Non-essential analytics, personalisation or advertising technologies will operate in accordance with the choices recorded through the applicable consent tool and the requirements of applicable law.

You may also manage cookies through your browser. Deleting or blocking cookies may affect saved preferences and website functionality.

12. Marketing communications

Where you have opted in or where otherwise permitted by applicable law, we may send:

  • Promotional emails;
  • Promotional SMS messages;
  • Promotional WhatsApp messages;
  • Festival and gifting announcements;
  • Product-launch messages;
  • Offers and discount information; and
  • Abandoned-cart or abandoned-checkout reminders.

You may unsubscribe from promotional email by using the unsubscribe link in the message. You may opt out of SMS or WhatsApp marketing by following the instructions in the message or contacting support@aditisweets.in.

Marketing withdrawal does not prevent us from sending transactional or service communications concerning an order, payment, delivery, refund, complaint, account security, product-safety notice or response to an enquiry.

13. Photographs and videos submitted for support

Photographs or videos submitted to support a damage, tampering, missing-item or quality claim will be used to investigate and resolve the issue, maintain relevant records, prevent fraud and comply with legal obligations.

We will not publish such photographs or videos, use them in advertising or identify the customer publicly without separate permission, unless disclosure is required by law.

14. How we share personal data

We may share relevant personal data with:

  • Shopify and Shopify service providers;
  • Razorpay, banks, payment networks and financial institutions;
  • Courier, postal, local-delivery and address-verification providers;
  • Email, SMS, WhatsApp and customer-support providers;
  • Shopify Analytics, Google Analytics 4 and related technical providers;
  • Website hosting, cloud storage, information technology, cybersecurity and fraud-prevention providers;
  • Accountants, auditors, insurers, lawyers and other professional advisers;
  • Government authorities, regulators, courts or law-enforcement agencies where required or permitted by law; and
  • A genuine prospective or completed purchaser, investor or successor in connection with a merger, restructuring, financing or transfer of the business.

Delivery partners may receive the recipient's name, address, telephone number and relevant delivery instructions. Service providers should receive only information reasonably necessary for their role.

Aditi Sweets does not sell or rent personal data for money. Some disclosures for cross-site or cross-merchant advertising, personalisation or measurement may be treated as "sharing" or "targeted advertising" under certain privacy laws. Where such laws apply, available cookie, opt-out and Shopify privacy controls may be used.

15. Processing and storage in other countries

Shopify, Razorpay, Google and other service providers may process or store personal data in India or other countries. Those countries may have privacy laws that differ from the laws where you live.

Where cross-border processing occurs, we will use service providers and arrangements permitted by applicable law and will take reasonable steps intended to protect the information. We may update our practices where legal restrictions on international transfers change.

16. Data retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy and for applicable legal, accounting, tax, food-safety, security and dispute-resolution requirements.

Our general retention approach is:

  • Orders, invoices, payments, refunds and tax records: for the period required by applicable accounting, company, tax and other laws;
  • Customer account information: while the account is active and thereafter as reasonably necessary for legal, security and record-keeping purposes;
  • Customer complaints and product-quality claims: three years after closure, or longer while a dispute, investigation or legal requirement remains active;
  • Wedding, corporate or bulk enquiries that do not become orders: twelve months after the last meaningful communication;
  • Marketing subscription information: until consent is withdrawn or the information is no longer required for the relevant marketing purpose;
  • Unsubscribe and suppression records: for as long as reasonably necessary to continue respecting the opt-out;
  • Privacy requests and responses: three years after the request is closed;
  • Security and fraud-prevention records: for as long as reasonably necessary to protect customers and the business; and
  • Website analytics and cookies: according to the relevant service settings, consent choices and applicable legal requirements.

Backup copies may remain for a limited period until they are overwritten or securely deleted in the ordinary course.

17. Security

We use reasonable administrative, technical and organisational safeguards intended to protect personal data against unauthorised access, disclosure, alteration, loss, misuse or destruction.

Access to personal data is limited according to business need, and we expect service providers to apply appropriate security measures. However, no internet transmission, payment system or storage method can be guaranteed to be completely secure.

Please protect account access information and contact us promptly if you suspect unauthorised use. Where required by applicable law, we will notify affected individuals and relevant authorities of a personal-data breach.

18. Your choices and privacy rights

Subject to applicable law and verification of your identity, you may request to:

  • Receive information about personal data we process about you;
  • Access a summary or copy of your personal data;
  • Correct inaccurate or incomplete information;
  • Update information that has changed;
  • Request deletion where retention is no longer necessary;
  • Withdraw consent for optional processing;
  • Stop promotional communications;
  • Close an optional customer account;
  • Raise a grievance about our handling of personal data; and
  • Nominate another person to exercise applicable rights in circumstances recognised by law.

To make a request, email support@aditisweets.in and provide enough information for us to identify the relevant record and understand the request. We may ask for reasonable information to verify your identity and protect personal data from unauthorised disclosure.

A request may be limited or declined where we must retain or process information to fulfil an order, comply with tax or accounting rules, investigate fraud, manage a food-safety or consumer complaint, resolve a dispute, establish or defend legal claims, protect another person's rights or meet another lawful requirement. We will explain the reason where required by law.

Where a privacy choice concerns Shopify's own processing, you may also use Shopify's Privacy Portal at https://privacy.shopify.com/.

19. Children

The website and online ordering service are intended for adults. A person below 18 years of age should use the website or place an order only through the involvement of a parent or lawful guardian.

We do not knowingly seek personal data directly from children for promotional marketing, behavioural profiling or targeted advertising. A parent or guardian who believes that a child has provided personal data without appropriate involvement may contact support@aditisweets.in.

20. Third-party links and services

The website may link to maps, social media, payment services, delivery services or other third-party websites. We do not control unrelated third-party websites or their privacy practices. Their own privacy policies and terms apply when you use them.

21. Privacy contact and grievance process

Privacy and Grievance Officer:
Mr. Wasim Bari
Manager, Aditi Sweets
Email: support@aditisweets.in
Phone and WhatsApp: +91 88888 11544

Business address:
Saxena Horizon Collective Private Limited
20B, Suruchi Nagar
Kotra Sultanabad Road
Bhopal - 462003
Madhya Pradesh, India

Please include your name, contact details, order number where relevant, a description of the request or concern and any supporting information.

We will assign a reference number to a formal complaint or privacy request where appropriate. We will acknowledge a consumer grievance within 48 hours and seek to resolve it within one month from the date it is received, subject to the complexity of the matter and any different period required by applicable law.

Where a concern is not resolved, you may use any grievance, consumer or data-protection remedy available under applicable law.

22. Business information

Legal entity: Saxena Horizon Collective Private Limited
Entity type: Private Limited Company
Brand and trading name: Aditi Sweets
Registered or principal business address: 20B, Suruchi Nagar, Kotra Sultanabad Road, Bhopal - 462003, Madhya Pradesh, India

GSTIN: 23ABTCS4023N1ZX
PAN: ABTCS4023N
Website: www.aditisweets.in
Order support email: orders@aditisweets.in
Privacy and grievance email: support@aditisweets.in
Phone and WhatsApp: +91 88888 11544

23. Changes to this Privacy Policy

We may update this Privacy Policy to reflect changes in our services, technology, service providers, privacy settings or legal obligations.

The revised policy will be published with an updated effective date. Where required by law, material changes will also be communicated through the website or available contact information.

24. Statutory rights

Nothing in this Privacy Policy is intended to exclude, waive or restrict any right or remedy that cannot lawfully be excluded under applicable privacy, consumer-protection, ecommerce, food-safety or other law.

Where any part of this policy conflicts with a mandatory legal requirement, that legal requirement will apply to the extent of the conflict.